By realizing the important elements of your brand and honing into them, a business is better able to effectively communicate their ethos. Our background is steeped in brand management, where we believe staying on brand is your path to success. We have cultivated specific marketing techniques, that when applied properly, can increase your brands perceived value.
From hiring to retention, we help you build a motivated and efficient team. To ensure success, it's crucial for your team to understand the "why" behind their tasks. By implementing a comprehensive training program and clear policies, your staff will gain confidence in their roles, fostering a sense of accountability.
Streamlining your operations ensures smooth and efficient service delivery. When customers are confused about the ordering process, it can create a ripple effect that undermines confidence in your staff. We are experienced in assessing service flow models and would love to collaborate with you to make your services more efficient.
Tailored marketing strategies that resonate with your target audience and drive growth are essential. Social media, promotional assets, and consistency all contribute to this goal. Our services provide a comprehensive overview of your brand to ensure it aligns with the image you strive to achieve.
Action is the thread that weaves together your image. By collaborating within your local community, you can reach new platforms. Our services include event brainstorming, pop-ups, permit approvals, plan creation, music booking, and more.
Held in Downtown Greensboro, NC , the Heroes Red and Blue 5k was a community celebration to honor all fire fighters, police and public safety heroes. The event featured a 5k, Kids Super Hero Dash and a community block party with live music, local business pop-ups, food trucks and more! The 5k's mission was to connect with first responders to share appreciation, to create positive and lasting connections and to provide the platform for education and celebration for the first responders within the community.
Heroes Red and Blue particularly honored the memory of Will Caviness, a Greensboro fire fighter who passed away in 2011 while running the Chicago Marathon and raising funds for the International Burn Camp.
Founded in June 2020 as a small grassroots organization, Together We Stand NC is a mission very important to Six Dozen Consulting. The impetus for its founding was the murder of young Ahmaud Arbery on February 23, 2020, along with several other killings of people of color over the past ten years. The goal of TWS is to initiate and facilitate brave, authentic conversations between races and genders for better understanding and heightened awareness of their daily challenges.
Since this organization's inception, Karmen (the founder of Six Dozen Consulting) has encouraged community togetherness with her expertise, collaborating with the founder of Together We Stand, Tyrone Irby, to host numerous pop-ups, social untimed 5Ks (called the Unity 5K), local gatherings, and more to spread this important message.
Once an annual Downtown Greensboro, NC neighborhood block party, “MayDay on McGee” took place in 2018 and 2019. Designated as a “give back” festival, that was family friendly, this event feature beer from local breweries, music all day from 11AM-2AM, local business pop-ups and supported local non-profit Jah Works.
SCRAPfest was a sustainability-focused music festival presented by Little Brother Brewing to benefit local non-profit, Piedmont Land Conservancy.
SCRAP stands for the event’s mission which is to: Sustain, Conserve, Renew, Adapt and Provide for future generations. Held in 2019 and again 2021 in Downtown Greensboro, NC, this event aimed to showcase downtown and raise money and awareness for Piedmont Land Conservancy and what they do to protect land in the Piedmont.
From local business pop-ups to live music, a beer garden, and more, this event was family friendly and free for the community to attend. We focused on keeping the events as waste-free as possible all while highlighting local businesses in the festival market who had an emphasis on sustainability or sustainability practices within their ethos.
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